- How it works -
The concept of giving stuff away for free has been around for a few years. You may be familiar with the very popular free iPod giveaway shown in the videos below. The free playstation giveaway works on the same principles.
As shown in the BBC Newsnignt documentary, advertisers are giving away free stuff just to get your attention.
Just like paying for an advertisement company to promote their products, they pay you with a gift to tell your friends and family about their product.
Even though you may not be selling the product it creates product awareness which is very important, especially with new products.